Course Description

Copywriting is the skill of writing persuasive content that motivates readers to take action — whether it’s clicking a link, signing up, or making a purchase. This course is designed for complete beginners who want to master the fundamentals of copywriting for websites, ads, emails, and social media. You’ll start by learning what makes copy effective: clarity, relevance, emotional triggers, and strong calls-to-action. The course introduces proven copywriting frameworks like AIDA (Attention–Interest–Desire–Action), PAS (Problem–Agitate–Solution), and FAB (Features–Advantages–Benefits) to structure your message in a way that sells. You’ll break down the different types of copy — landing pages, headlines, product descriptions, social ads, and more — and learn how to write each with clarity and confidence. Modules include research strategies, writing for different audiences, and editing for tone, flow, and readability. Real examples and swipe files help you understand what works and why, while exercises let you apply each concept to your own product or brand. You’ll also explore the psychology of decision-making and how to use urgency, scarcity, social proof, and storytelling effectively in your writing. The course includes bonus lessons on writing for different platforms (Google Ads, Meta, LinkedIn) and how to test and optimize your copy for performance. Whether you're promoting your own business, writing freelance copy, or managing campaigns, this course will help you write words that convert. By the end, you’ll be able to write copy that connects, influences, and drives results — with confidence and repeatability.

What you'll learn in this course?

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• Work with color & Gradients & Grids

• All the useful shortcuts

• Be able to create Flyers, Brochures, Advertisements

• How to work with Images & Text

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