Course Description

Learn how to build a holistic, long-term digital marketing strategy in this course designed for marketers, business owners, and digital teams. It’s about seeing the big picture — from setting clear goals to selecting the right channels and allocating resources efficiently You’ll begin by defining your brand objectives, identifying key performance indicators (KPIs), and assessing your current digital presence. Then, you’ll dive into channel planning — SEO, paid media, social, email, and content — and learn how to create an integrated campaign that speaks to your target audience at each stage of the funnel The course also teaches you how to create a 90-day digital roadmap, manage content calendars, and measure success with the right analytics tools. Budget planning, team roles, and campaign iteration are also covered to ensure your strategy is realistic and executable With real-world case studies and downloadable planning templates, you’ll leave with a complete toolkit for building digital plans that are data-driven, customer-focused, and adaptable to change By the end, you’ll be able to confidently lead digital initiatives, present plans to stakeholders, and align your marketing actions with measurable business outcomes.n