Course Description

Facebook and Instagram ads are some of the most effective tools for scaling eCommerce businesses — if you know how to use them right. This course teaches you how to create high-performing ad campaigns that attract the right audience, convert browsers into buyers, and scale profitably. You’ll begin by setting up your Facebook Business Manager, installing the Meta Pixel, and understanding how tracking and events power your ads. Then, you’ll learn how to research audiences, create buyer personas, and build targeted ad sets. Modules cover creative strategy — from product photos and videos to ad copywriting and A/B testing headlines, CTAs, and visuals. You’ll walk through campaign types like cold prospecting, retargeting, and lookalike audiences, along with budget scaling methods. You’ll also get hands-on guidance for analyzing metrics like ROAS, CTR, and CPA — and optimizing campaigns accordingly. Bonus lessons include compliance with Meta’s ad policies and best practices for mobile-first design. By the end, you’ll know how to build full-funnel ad strategies, reduce wasted ad spend, and drive consistent eCommerce sales. Perfect for store owners, marketing teams, and freelancers managing client accounts.

What you'll learn in this course?

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• Work with color & Gradients & Grids

• All the useful shortcuts

• Be able to create Flyers, Brochures, Advertisements

• How to work with Images & Text

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