Course Description

Short-form video is dominating digital marketing — and Reels are at the forefront. This course teaches you how to use Facebook and Instagram Reels strategically to grow visibility, attract leads, and stay relevant with the algorithm. You’ll start by understanding what makes Reels perform: trends, sound selection, hooks, storytelling structure, and engagement tactics. The course walks you through filming and editing compelling Reels using native tools, CapCut, and Canva — even if you’re not tech-savvy. You’ll learn how to brainstorm content ideas using your niche, FAQs, testimonials, behind-the-scenes footage, and relatable humor. You’ll also explore the algorithm’s preferences for timing, interaction, and content length, and how to analyze performance through insights. Planning and batching Reels content is covered in depth, along with call-to-action strategies that drive follows, saves, shares, and conversions. You’ll also get templates for scripting and captioning, and best practices for transitioning to Stories, Highlights, and Lives. By the end, you’ll have a ready-to-execute Reels strategy designed for business growth. Whether you’re a personal brand, small business, or freelancer — this course helps you stand out in the scroll, connect through video, and build momentum through short-form content.

What you'll learn in this course?

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• Work with color & Gradients & Grids

• All the useful shortcuts

• Be able to create Flyers, Brochures, Advertisements

• How to work with Images & Text

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