Course Description

Acquiring new customers is important — but retaining existing ones is more profitable. This course teaches proven tactics to keep your customers engaged, loyal, and coming back, using email, SMS, loyalty campaigns, and personalized experiences. You’ll start by understanding key retention metrics: churn rate, CLTV, repeat purchase rate, and engagement scores. Then, you’ll learn how to identify drop-off points in your customer journey and create re-engagement strategies to bring users back. The course includes tactical breakdowns of win-back email flows, loyalty tiers, post-purchase sequences, and customer feedback loops. You'll also explore segmentation strategies — sending the right message at the right time based on behavior and purchase history. Practical examples show how to personalize offers, surprise high-value customers, and create frictionless reordering experiences. Tools like Klaviyo, Mailchimp, Yotpo, and Shopify flows are demonstrated for automation and campaign management. By the end, you’ll be equipped with repeatable tactics to increase customer lifetime value — while reducing acquisition costs. Whether you're in SaaS, eCommerce, or services, this course makes retention a growth engine, not an afterthought.

What you'll learn in this course?

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• Work with color & Gradients & Grids

• All the useful shortcuts

• Be able to create Flyers, Brochures, Advertisements

• How to work with Images & Text

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