Course Description

Likes and shares don’t tell the full story. This course helps you go deeper with social media analytics — using tools to track content performance, audience growth, engagement quality, and ROI across platforms. You’ll begin by reviewing key social media metrics: engagement rate, reach, impressions, share of voice, sentiment analysis, and follower growth. You’ll understand what each metric means, how to track it, and which ones actually indicate success. Next, you’ll explore tools like Meta Business Suite, Twitter/X Analytics, YouTube Studio, LinkedIn Analytics, Sprout Social, Buffer, and Hootsuite. You’ll also use third-party reporting platforms like Google Data Studio and SocialBee to aggregate cross-platform data. The course walks through setting up UTM tracking, custom reports, and competitor benchmarking. You’ll learn how to attribute results to specific posts, campaigns, or influencers — and how to use insights to refine your content strategy. By the end, you’ll use analytics to guide smarter content decisions, boost engagement, and prove ROI to clients or leadership. Perfect for social media managers, freelancers, and agencies looking to elevate their reporting game.

What you'll learn in this course?

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• Work with color & Gradients & Grids

• All the useful shortcuts

• Be able to create Flyers, Brochures, Advertisements

• How to work with Images & Text

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